Club CMO Summit 2025
09 Sep 2025
Summit in Chicago, IL, USA
Club CMO 2025 Summit brings together prominent B2B and B2C marketing leaders for two days of marketing strategy, leadership development, and meaningful connections. Hosted at the historic University Club in Chicago, September 9th and 10th, marketing executives will gather to share ideas, best practices, and experiences – sparking new ideas and tackling marketing’s biggest challenges.
CONNECT. INNOVATE. GROW.
CMOs from across the country will gather September 9th and 10th, 2025 to share ideas, best practices, and experiences at Club CMO Summit in Chicago.
Featured CMOs and industry experts from leading brands will foster strategic conversation to spark new ideas and tackle marketing’s biggest challenges. Be inspired by executive marketing peers, compelling keynotes, panel conversations, and interactive discussions. With opportunities to cultivate relationships and share ideas, the most interesting content may come from from more than a keynote but sparked from the peers you meet.
Save $500 off Early Registration – Rate Goes Up May 8th
Club CMO, an Inspire Leadership Network Community is the preeminent peer leadership network of Chief Marketing Officers. Approaching 2,000 members across more than 40 local chapters, Inspire members serve in c-level leadership of public and private businesses, government, education, healthcare, and non-profit institutions. Inspire exists to help leaders thrive in today’s most challenging executive roles.
Who Should Attend
Summit is open to active Club CMO members and non-members who are the “CMO” (top marketing executive, regardless of title) of an organization or division with greater than $100 million in annual revenue. Learn more about membership.
Companies interested in underwriting or partner opportunitie: Learn more and inquire here.
WHEN
Tuesday, September 9th 2025
Wednesday, September 10th, 2025
WHERE
University Club of Chicago
76 E Monroe St, Chicago, IL 60603
LODGING
The following lodging options are within walking distance of the event:
Chicago Athletic Association-The Unbound Collection by Hyatt
(2-minute walk)
12 S. Michigan Avenue
Chicago, IL 60603
The Palmer House – A Hilton Hotel
(3-minute walk)
17 E Monroe Street
Chicago, IL 60603
Hampton Inn Majestic Chicago Theatre District | Hyatt Centric
(4-minute walk)
22 W Monroe Street
Chicago, IL 60603
FLIGHTS
Delta Air Lines is pleased to offer special discounts for Club CMO Summit.
Please click here to book your flights. You may also call Conferences and Events® at 1.800.328.1111* Monday–Friday, 8:00 a.m. – 6:30 p.m. (EST) and refer to Meeting Event Code NY3SM
*Please note there is not a service fee for reservations booked and ticketed via our reservation 800 number.
Featured Speakers
Francis Perrin
Chief Brand & Sustainability Officer – Rehklo
Jennifer Healan
VP U.S. Marketing, Brand, Content & Culture – McDonald’s
Sarah Paulsen
Global Head, Agency Transformation & Innovation – Kimberly-Clark
Richard Sanderson
Marketing Practice Leader – Spencer Stuart
Helena Verellen
CMO – The Second City
Alison Hiatt
CMO – Vera Bradley
Dr. Marcus Collins
Best-Selling Author & Professor, University of Michigan
Alan Hart
CMO, Marketing Strategy – Deloitte
Matt Sutton
SVP, Head of Marketing – Columbia
Kristen Delphos
VP Communications & Public Affairs – UL Research Institutes
Lee Roth
Co-Founder – The Actionists
Christopher Frank
CEO – PSB Insights
Agenda
| TUESDAY, SEPTEMBER 9TH | ||
| 2:00 pm – 4:00 pm | Member Workshop – Brand U | CMO Coaches |
| 4:00 pm – 6:30 pm | Check-in & Registration | |
| 5:00 pm – 6:30 pm | Welcome Reception | |
| WEDNESDAY, SEPTEMBER 10TH | ||
| 7:00 am – 8:30 am | Welcome Breakfast | |
| 8:30 am – 11:30 am | Kick-off | |
| How to Lose Your Customers and Become Irrelevant A cautionary tale and how to become relevant again | Allison Hiatt CMO – Vera Bradley | |
| From Kohler to Rehlko: Rebranding as a Catalyst for Transformation | Francis Perrin CMO – Rehlko Kristen Delphos CMO – UL Research Institutes | |
| Keynote | Special Guest to be Announced | |
| Ignore the Haters – Embrace the Fans: Taking Big Swings that Grow Business | JJ Hearn VP Brand, Content & Culture – McDonald’s Lee Roth Co-Founder – The Actionists | |
| 11:30 am – 1:00 pm | Connect Lunch | |
| 1:00 pm – 2:00 pm | Solutions Breakout Sessions | |
| 2:00 pm – 4:30 pm | The Future of Marketing Leadership | Richard Sanderson Marketing, Communications & Sales Practice Leader Spencer Stuart |
| Brand Management Transformation: Aligning Creativity, Tech & Performance | Sarah Paulson Sr. Director, Global Creative Content & Design Kimberly Clark | |
| Keynote – The Artist & The Engineer | Dr. Marcus Collins Best selling Author & Professor, Univ. of Michigan | |
| 5:00 pm – 6:00 pm | Reception | |
| 6:00 pm – 8:30 pm | Dinner + Exciting Surprises | |
